The arcade, its people, and the mask that haunts it.
Wow Cool World isn't just a pile of games — it's a place, with a cast. The Mewows are the little characters who live here: they greet you at the door, run the prize counter, top the leaderboards, and get caught in the crossfire when a game turns dangerous. And lurking across the whole world is one recurring threat — Arab Rhino and his masked Rhinorists. Build your own Mewow at the Mewow Maker and join the cast.
STORY & LORE
The Mewows
A Mewow is a little character that idles, reacts and wanders the arcade. Every player can make their own — but twelve house Mewows always exist, each with a name, a look and a job. They're the friendly faces of Wow Cool World, and the innocents you must NOT shoot when a game hands you a gun.
The Rhinorists
The world's recurring villains: a masked paramilitary cult led by the crime lord Arab Rhino. They wear a single emblem — a horned luchador mask — and they rank up from Recruit to Soldier to Elite. They debut as the enemy of SWAT Door Breach, but the mask keeps turning up. Wherever it appears, trouble follows.
CHARACTERS & ENEMIES
Arab RhinoWarlord of the RhinoristsVILLAINThe world's arch-villain and founder of the Rhinorists. His masked army first storms the tower in SWAT Door Breach — but the horned emblem is meant to spread across Wow Cool World.
The default face of Wow Cool World and the most common civilian in any crowd. If a Mewow shows up with no other job, it's probably Chip.
Chip's counterpart and the other house default. Cheerful, unbothered, always somewhere in the background of the arcade.
A brown-haired regular who's just here to play a few rounds. Reliable civilian filler and a friendly face on tutorial screens.
Blond and relentlessly upbeat. Sunny welcomes new players — she fronts login, sign-up and first-time-here moments.
Black-haired, cool under pressure, always near the top of a board. Jet is the face of leaderboards and high-score moments.
Bald, unflappable, keeps the books. Cue runs the Prize Vault counter and turns up wherever Tickets are spent.
The stunning one everyone notices. Bella headlines featured spots and Premium — the VIP face of the arcade.
Goth, dry, up at 3am posting on the forum. Raven presides over the boards and the moodier corners — she's who you meet on a 404.
A genuine Bigfoot who wandered into the arcade and stayed. Rare and elusive — spotting Squatch in the wild is a lucky-day cameo.
Afro, headphones, always on a beat. Cosmo is the face of the music games and anything with rhythm.
A tie-dyed hippie who just wants everyone to have a nice time. Petal hangs around the Links and help pages spreading good vibes.
Hard hat, orange vest, perpetually mid-project. Hank fronts every 'Coming Soon' and 'Under Construction' page — if something isn't finished, he's already on it.